A playful identity system designed for a fictional Italian street food restaurant centered around authenticity and fast-paced city dining. As a three-part branding project, I developed the logo, a comprehensive brand guideline, and a packaging mockup.

This logo was designed to be playful, quirky, modern, and versatile. The expressive curves around the t’s are intended to look like pasta, and the three dots resembling seasoning or garnishes.

The brand guide was built using the logo as a foundational element for the system: utilizing color and shape with intention.

The packaging mockup, or the limoncello bottle, serves as a tactile and visual example of this idea existing in real time.

Branding | Fall 2025